A human behind
the experiments.

For people running a business.

Websites, marketing, SEO, images, video and automation. There’s a lot to explore, and I’m interested in the tools that help with real work.

Useful beats impressive.

You’ll find tutorials, comparisons, detailed reviews and quick observations. I want to share the steps, the rough edges, and who a tool might suit, in plain English.

A workbench, not a crystal ball.

AI tools change. Test dates, versions and limitations matter. When I revisit a tool, the new findings should sit alongside the original experience.